Urtekram Children's Toothpaste Tuttifrutti is a favourite among children, as it has nice and fruity taste that makes toothbrushing child’s play. Urtekram toothpaste cleans effectively with ingredients of 100% natural origin. The small abrasive grains originate from chalk, which was created millions of years ago. Therefore, Urtekram toothpaste has the natural, off-white colour of natural chalk. Aloe vera, myrrh and magnolia bark extract help protect the gums and maintain good oral health. Certified by Ecocert Cosmos Organic, vegan and of natural origin.