Back in 1970, two friends – Ian Loeffler and Peter Deadman – opened a macrobiotic café at the University of Sussex called “Biting Through” which led to a demand for the ingredients they were using in their cooking. The following year, Peter, along with Jenny Deadman & Robin Bines opened a small shop called Infinity Foods in a converted terraced house in Church Street. Here they sold basic vegetarian whole foods and freshly baked products.
Infinity Foods has in turn grown and evolved. What began as a small shop in 1971 is today a thriving large store, brimming with an extensive range of vegetarian products – from cupboard essentials to freshly baked bread and seasonal fruit and vegetables.
In 1985, as a result of the increasing demand for bulk wholefood orders a group of members set up a separate wholesale branch of the business. Run initially from a site in Saltdean, then Portslade, with the eventual move to a warehouse in Shoreham-by-sea where it remains to this day.
Over the years, as the wholefood market has grown so too has the wholesale division of Infinity Foods. Today we are one of the UK's leading national and international distributors of high quality, organic, biodynamic, fairtrade and natural products.