Puffed Brown Rice by Rude Health is a minimalist cereal made from 100% whole brown rice sourced from Italy’s Po Valley. Unlike most puffed rice, which is often pulped, reconstituted, or fortified, Rude Health’s method involves compressing the rice, pausing to build up pressure, and then releasing it—resulting in light, airy puffs without the usual noise when milk is added. With no added ingredients, it offers a pure, crunchy texture and subtle flavour, making it a perfect base for your favourite toppings.