Bring a burst of fruitiness to your daily routine with Ben & Anna Organic Wildberry Toothpaste. Infused with the mild, natural aroma of wild berries, it offers reliable protection while making brushing a more enjoyable experience. Natural pineapple extract works to gently clean teeth and help dissolve plaque, while soothing aloe vera supports healthy gums. Made with 100% vegan ingredients, this fluoride toothpaste is free from parabens, phthalates and microplastics, and contributes to ocean cleaning projects. Contains sodium fluoride (1450 ppm F-) for effective cavity protection. Finished with a recycled plastic lid cap for a more sustainable choice.